utorak, 10.04.2012.
Online Fundraising: 5 Reasons to invest your time into it
It appears as though many non-profits are stuck from a rock and a hard place at this time: the requirements are greater than ever while incoming donation levels are decreasing or in a stand still. With the funds you have, should you meet the requirements of the clientele or risk new development strategies? Here are five explanations why online fundraising is not a gamble:
1) Free Platfoms - Facebook, Twitter and emails literally don't cost you a dime! In the time that it takes to compose an update, post a Tweet, or write instructions, you could reach thousands of donors. While direct mail is certainly good for older supporters, it may be costly whenever you consume to account the buying price of production, postage, and assembly.
2) Expand Your Audience - I can honestly say that the majority of my friends under 4 decades old have Facebook accounts. I think that certain of the most popular mistakes that nonprofits make isn't appealing or nurturing generation x of supporters.
3) It Doesn't Have a Techie - With all of the new technology available, it may be intimidating to go in the field of keywords, SEOs and Tweetables. Something that i am really impressed with concerning these new platforms is when user friendly they're. Access it the web site, sign up, spend an hour or so playing with the system and you will quickly become a professional. There are also great tutorials on YouTube that may take you step-by-step through the procedure.
4) Expanded Opportunities - Building the bridge to produce a simbiotic relationship is essential to garnering and expanding donor support; you'll need hands and finances to achieve your ultimate goal and your supporters receive affirmation that they are needed and making a difference. Social media only strengthens this bond through opening more outlets of communication for example updates, calls to action, and testimonials.
5) It Just Keeps Growing - Currently Twitter has over 300 million users and 1.6 billion search queries each day. Facebook offers having a lot more than 845 million users and more than half of those individuals log on every day. This is a huge market with unlimited potential! Furthermore, this past year showed a 13% rise in online giving which equals a 35-55% growth rate over the past year. A web-based fundraising platform can help you utilize social networking inside your arsenal of promoting strategies by connecting your business to potential donors and making the entire process of giving social.
Whether your non-profit is very large or small, fundraising online makes it much simpler for you to fundraise out of your donors and supporters, while it is far more easy for the donors to give to your fundraisers by themselves time. Start planning the next fundraising campaign online and you will notice bigger and results for sure!
No matter what your fundraising goal is, you need to put more of an attempt into online fundraising for the cause. By using an online social fundraising platform, you can just raise money fast and easy from donors via email and social media networks a lot sooner and effort of computer would decide to try fundraise via traditional methods of fundraising. Probably the most successful fundraisers have been done via online fundraising.
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